Who should use an advertising jingle?
Successful long-term advertisers benefit from the instant recall and consistent branding that a radio or TV jingle provides.
Commercial advertising jingles are just as important as having a graphic logo that identifies your business, and audio images provide a lasting identity that can be even more powerful than print.
An advertising jingle keeps on selling long after it's first hearing because a catchy jingle or audio logo leaves the listener still mentally singing it after it's finished, meaning you get more for your advertising dollar because a single spot seems to "last longer".
When your customers are singing your song... it'll be music to your ears.
"Our brand awareness (Colmar Brunton Survey, 2006) has reached 94% of New Zealanders. I can tell you that this jingle has made us millions over the years. Its catchy little tune is sung to me several times a week from people I meet on the street!"
Mike Pero - Mike Pero Mortgages